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Brief and interesting articles to spark curiosity and build trust with companies that want to export but don't know where to start.
IS YOUR WEBSITE ACTUALLY SELLING? AUDIT YOUR WEBSITE FOR FREE
You have a website. But do you know whether it's helping you win clients, or just taking up space on the internet? Many small businesses and freelancers invest in a site that looks fine but never converts visitors into customers. Here are the 10 things you need to check to find out exactly where your website is failing — and what you can do about it.
You don't need to be a marketing expert to do this review. You just need 30 minutes.
Digital marketing
05-04-2026
HOW TO ADAPT YOUR SEO STRATEGY TO AI & LANGUAGE MODELS
With the rise of artificial intelligence (AI) and language models such as ChatGPT, Perplexity, or Bing Copilot, the game is changing.
FROM LOCAL TO GLOBAL: A MULTILINGUAL WEBSITE
When a company decides to go international, its website becomes the brand’s global business card.
Digital marketing
06-07-2025
INBOUND MARKETING: the natural way to attract customers in the digital age
We’ve all experienced Inbound Marketing without realizing it. When you watch a tutorial, read an article, or scroll through videos about something you love, you’re engaging with marketing that attracts instead of interrupts.
That’s the essence of modern marketing: don’t chase customers — inspire them to come to you.
This article explains what Inbound Marketing really is, how it works, and why it’s one of the most powerful strategies for building loyal, long-term customer relationships.
Digital marketing
20-01-2025
WHAT IS SEO: 5 TRICKS FOR AN ARTICLE
SEO, or Search Engine Optimisation, is the process of improving the visibility of a website – in this case, yours – so that it appears on the first pages of search engines like Google, Bing, Yahoo, or DuckDuckGo.
Digital marketing
24-10-2024
ADVANTAGES OF NEWSLETTERS
A newsletter is a highly effective digital communication tool for businesses, from small startups to large enterprises, especially those looking to export their products or services and expand their customer base in new markets.
Distribution B2B
30-08-2024
WHAT DO B2B AND B2C MEAN?
Let’s break down the concepts of B2B and B2C clearly and directly—two essential terms for understanding how companies operate in today’s business world. So, let’s get straight to the point.
STEPS TO INCREASE YOUR CUSTOMER DATABASE
7 ideas to expand your customer database and therefore your business.
Promotion
02-08-2024
WHY AND HOW TO CREATE A MARKETING CAMPAIGN
A marketing campaign is essential for any company wishing to promote its products or services.
Digital marketing
15-07-2024
HAVE YOU HEARD ABOUT EEAT? Some ideas and examples for your business
Expertise, Authority, Trustworthiness and Experience.
Distribution B2B
05-07-2024
MARKET RESEARCH: How to Conduct a Market Study for a Product
Conducting a market study for a product is one of the keys to business success.
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