Digital marketing

When a company decides to go international, its website becomes the brand’s global business card. Translating content isn’t enough — you need to think about UX/UI, responsive design, reliable hosting, brand identity, and digital trust. This guide will show you how to create a website that not only speaks multiple languages but also delivers a seamless user experience across every device and culture.

We’ve all experienced Inbound Marketing without realizing it. When you watch a tutorial, read an article, or scroll through videos about something you love, you’re engaging with marketing that attracts instead of interrupts. That’s the essence of modern marketing: don’t chase customers — inspire them to come to you. This article explains what Inbound Marketing really is, how it works, and why it’s one of the most powerful strategies for building loyal, long-term customer relationships.

In recent years, SEO (Search Engine Optimization) has been a key tool for companies and professionals to gain visibility on Google and attract new clients. But with the rise of artificial intelligence (AI) and language models such as ChatGPT, Perplexity, or Bing Copilot, the game is changing. It’s no longer just about appearing in Google’s top results — now it’s also about being visible in the answers generated by AI. This article explains how to adapt your SEO strategy to this new context so you can gain visibility both on Google and across emerging AI-driven platforms.

SEO – we hear a lot about it, but not everyone may know what it means. SEO, or Search Engine Optimisation, is the process of improving the visibility of a website – in this case, yours – so that it appears on the first pages of search engines like Google, Bing, Yahoo, or DuckDuckGo.

A newsletter is a highly effective digital communication tool for businesses, from small startups to large enterprises, especially those looking to export their products or services and expand their customer base in new markets.

7 ideas to expand your customer database and therefore your business.

Expertise, Authority, Trustworthiness and Experience.