STEPS TO INCREASE YOUR CUSTOMER DATABASE

Today we will talk about how to increase your customer database. Knowing your customers, analysing how to reach them and getting them to stay for a long time is an essential point in any business. Did you know that almost 65% of a company's business comes from recurring customers? So how can we increase our customer database and, therefore, our business?

1. OFFER A NEWSLETTER FOR FREE

A newsletter is a channel that any business, large or small, can access if the subject matter is of interest to them. If you offer quality and relevant content, your customers will learn more about your company, your products or services and your news, which will make them stay.

Example: Imagine you have an online shop selling organic products. You can create a weekly newsletter with tips on healthy eating, recipes with products you sell in the shop and news about new developments in the organic sector. In addition, you can include exclusive offers for newsletter subscribers, thus encouraging their loyalty.

2. ASK FOR OPINIONS

Before a visitor to your website leaves, you can ask that potential customer to complete a short survey related to their business or needs. People like to express themselves and share their experiences, both online and offline.

Example: If you run a restaurant, you can ask your customers to complete a quick survey about their experience. You can include questions about the quality of the food, service and atmosphere, and offer a small discount on their next visit as a thank you for their feedback. Not only will this give you valuable feedback, but it will also increase the likelihood of them returning.

3. ENSURE EXCELLENT CUSTOMER SERVICE

A customer who contacts customer service about a first order is just as important as one who contacts you for their tenth order. Treat every customer with respect and take the most appropriate actions to solve their problems or answer their questions. A satisfied customer is likely to share their positive experience with three friends, which can increase your potential customers.

Example: Let's say you run an online clothing shop. If a customer contacts you because they have had a problem with an order, such as an incorrect size, you can offer them a quick solution, such as a free exchange and a discount on their next purchase. This kind of attention not only builds customer loyalty, but also makes them talk about your brand to their acquaintances.

4. UPDATE YOUR WEBSITE CONTENT REGULARLY

Fresh and informative content is one of the elements that attracts more new visitors. This quality content also helps to rank your website and make it easier for search engines like Google to find it.

Example: If you have a technology blog, updating it regularly with articles on the latest trends, guides to new devices or product comparisons can attract more visitors to your site. This will not only increase traffic, but also position you as a reference in your sector.

5. PROMOTE YOUR BUSINESS ON SOCIAL NETWORKS

The average number of connections on LinkedIn is approximately 1,300 contacts. When you create new content, launch a new product or campaign, it is essential to share it on the social networks where you are active. There is no easier way to increase your customer base than by offering value and letting your own customers promote your brand for you.

Example: If you've just launched a new online course, you can use Facebook and Instagram to promote it, creating engaging posts with testimonials from past customers, how-to videos and direct links to sign up. If any of your customers share your post, this can generate more interest and attract new customers.

6. ENCOURAGE REFERRALS FROM YOUR CUSTOMERS

Another way to contribute to your growth is through word of mouth. This is a no-cost form of advertising where your customers share authentic experiences and recommend your brand, which benefits your website organically.

Example: If you have a cleaning services company, you can offer your customers a discount for every new customer they refer to you. For example, if a client recommends you to a friend who hires your services, you can offer them a 10% discount on their next bill. This not only encourages referrals, but also increases your customer base without the need to spend large sums on advertising.

7. EXPERIMENT WITH COLLABORATIONS WITH INFLUENCERS

Collaborating with experts in your sector is a very valid option. Work together with an influencer on projects so that they can recommend your products or services. This will help you reach a wider audience and gain credibility among their followers.

Example: If you have a cosmetics brand, you can collaborate with a popular beauty influencer on Instagram. You can send her your products for her to try and review or create a make-up tutorial using your products. This type of collaboration can generate a lot of interest in your product and attract many new customers who trust the influencer's recommendations.

Marketing is the art of attracting and retaining customers. By following these steps, you will see a steady and stable increase in your customer base within a few months. In addition, these efforts will not only help you gain new customers, but also help you build loyalty with the ones you already have, ensuring the continued growth of your business.

Other entries in the Blog about Promotion , Digital marketing